Client: Genie Goals, UK
Project : Brand Identity
Year : 2023
Brand Identity, Logo Design, Collaterals
The newly formed organisation aimed to bring together Women in E-Commerce industry together in the United Kingdom through seminars, talks, conferences and dedicate industry meet ups.
It sough to empower women and create a strong sense of community amongst female professionals.
They sought a brand identity that was bold, yet soft. For the logo, the colours chosen were one's globally associated to representation for women. The asterisk iconography (*) symbolised that the story was still evolving and there was more to come. The "WE" was the key word that was emphasised throughout the collaterals, emphasising on the community aspect of the organisation.