Hello!
I'm Priyanka Mehta. As a Creative Lead with roots in India and professional experience across Vietnam and France, I bring a unique cross-cultural perspective to every project.
At Orès Group in Ho Chi Minh City, I lead the creative team in developing strategic concepts and compelling executions for global brands. My expertise spans campaign development, brand identity, 3D production, and multimedia content creation.
With 9+ years of experience, I've built particular strength in beauty, luxury, and lifestyle sectors, working with clients including L'Oréal, Lancôme, Givenchy, Sulwhasoo, Decathlon, and others.
My approach combines strategic thinking with creative innovation, delivered through effective team leadership and attention to detail. I excel at translating brand objectives into cohesive visual systems that resonate across diverse markets.
Beyond my professional practice, I'm passionate about community building as the founder of Saigon Creative Club, connecting over 2,600 creative professionals in Vietnam.
Clients
Richard Glenhomes
Founder, GenderFunk
Priyanka Mehta designed the logo and branding for GenderFunk, the Queer collective events organisation I founded. Working closely as part of the team, Priyanka not only delivered excellent banners, logos and branding but also advised us on new material we could invest in (e.g. set lists, posters, merch).
Priyanka has been a close member of the team from the start and through her color theory, unique style and understanding from our needs and identity in meetings has been the main creator of our brand and logo which has been very successful and is something our organisation constantly receives praise for. We therefore continually hire Priyanka for all our designs due to her professionalism, creativity and ability to adapt and work to our needs and feedback.
Priyanka essentially is the force behind our entire organisation's style and look, helping not only our organisation but deliver our message, developing lives and creating opportunities for local queer artists in VietNam.
Nolan Clack
Marketing Director, The Mekong Club
Priyanka is a very personable professional who is very detailed in order to deliver the best product. Priyanka had done a full branding proposal for our consulting firm. She had provided presentation templates, brand language development, logo design and brand identity across various touchpoint. I have no hesitation to recommend her for any projects. Thank you so much for the awesome work!
Work & Education
2019 — Current
Art Director — Orès Group
Ho Chi Minh City, Vietnam
2017 — 2019
Graphic Design — Grey Group Global, AMEA
Ho Chi Minh City, Vietnam
2015 — 2017
Graphic Design — tsk Design
Bengaluru, India
2011 — 2015
Graduated in Visual Communication — Srishti Institute of Art, Design & Technology
Bengaluru, India
2014
International Exchange, Brand Design — L'école de Design Nantes Atlantique
Nantes, France
School till 2014
La Martiniere For Girls
Kolkata, India
Skills
Management of a team
Copywriting (English)
Art Direction
Brand Identity Design
Campaign Strategy Planning
Branding Strategy
Packaging Design
Editorial & Layout Design
Video Storyboarding
Scriptwriting & Shot Intentions
Photoshoot Styling
Animation Storyboarding