The Park Living Magazine
Client: The Park Hotels
Project : Publication Design & Content
Year : 2017
Publication, Print Design, Copywriting
The Park Hotels is India’s leading collection of boutique hotels, where innovative design and contemporary culture lies at the core of the brand. Living resonates with the The Park’s brand essence, as it is a designed publication that is easy to read and elegant to look at.
This format was a reinvention of the previous hotel magazine, to be more economical and frequent in between issues. The larger size also allowed for bolder graphics and clever content to grasp the reader’s attention.
The cover plays homage to seemingly ordinary everyday Indian objects, where each object is elevated to an icon emphasised with overlayed bold graphics derived from geometric shapes of its shape. This embodied the “Anything But Ordinary” tagline that is at the heart of The Park’s brand.