Client: Northern Road
Project : Brand Identity & Collaterals
Year : 2020
Brand Identity, Collaterals, Brochure Design
Northern Road facilitates the journey of immigration of Vietnamese individuals to connect with Canada and build great things together.
I worked closely with the founder to create this special logo that symbolises the road of immigration from Canada to Vietnam, where the two countries are closer than ever.
The colours used needed to be applicable for the Vietnamese market, with hero symbols of the star and maple leaf that are easily recognisable icons of the two countries.
In addition to the logo and brand collaterals, I also helped create some guides for travel and stay in Canada to attract prospective clients to invest or immigrate to Canada.