Project : Campaign, Social Media
Year : 2021 - 2022
Brand Campaign, Social Media Content, Campaign Strategy
Housing over 70+ sport universes, Decathlon aims to provide high quality goods to make sports accessible and affordable for the Vietnamese market. The young social media-savvy target looks to be engaged with the latest trends. The content needed to be active and dynamic as the brand, while spreading brand awareness as the company is just a few years old in Vietnam.
The challenge was to create brand awareness in a market where the company is still new, and reassure people that though the quality was international, the heart of this Decathlon was Vietnamese.
Each social calendar month was treated as its own campaign with a clear key message, art direction and visual style, while still fitting under the larger umbrella of the brand identity. I have overseen the campaign concepts, production videos, content creation for social media, in-store activations and events, print, etc.