7UP Can Packaging

Packaging Design — Illustration

Festive can packaging for 7UP to celebrate the Lunar New Year or “Tết” in Vietnam.

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The Firework Show is an important part of the Tết celebrations in Vietnam. This and combined with the lemon and the other important elements of Tết were illustrated to create a festive packaging that evokes the feeling of celebration.

It is common to see some interesting tile work in most South East Asian households and restaurants. Inspired by this, a geometric approach to creating abstract patterns combining the Tết elements and the lemon. This conveys the feeling of festivity with a modernized twist.

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Lemons are often associated with the feeling of freshness, evoking the desire to dive into the pool on a hot day and sip on a cool drink. This feeling inspired the packaging for this can, combined with illustrated elements of Tết to create a modern, sleek and slightly premium look. 

© 2020 by Priyanka Mehta.