Brand Logo, Collaterals

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Rada Vietnam, an the Australian Wine Specialist, brings in premium Aussie wines and keeps them at affordable prices for consumers to enjoy here in Vietnam.

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The original logo was dated, and the clients wanted a breath of fresh air in the overall look and feel of the brand. The inspiration for the logo's redesign came from the gorgeous vineyards stretching across the Australian landscape, all found nestled inside the shape of the wine glass and bottle – indicating that the fresh taste straight from family-owned fields are brought to the glasses here in Vietnam. The colours are fresh, mixing softer tones of the blue with the original Rada red.