Brochure Design, Photo Editing, Copy Writing, Print Design

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The road crash crisis has been neglected for far too long and treated in isolation. Addressing it is critical for both sustainable development and human rights. This year, AIP Foundation wanted to bring it’s readers a refreshed 2020 Impact Report that demonstrated how their work integrates with Sustainable Development Goals. Their impact has served over 6.5 people with the support of many in the community.

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The challenge was to revamp the old designs of the Impact Reports to reflect the growth and tone of voice moving forward. This report not only highlights the work done over the year, but is also a major marketing tool for the team to encourage the continued support of exiting supporters and on board new donors to the cause.

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The reality is that the issue of road safety effects everything from poverty to women and young children, to economic growth and even climate change. This year’s report wanted to tell these stories, apart from just presenting facts and figures. The tone of voice needed to be softer, warmer and more human, and the design needed to reflect this.